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What we do / 06

Search & content

Answer the questions your customers are searching for, with content worth finding.

Let's talk

The opportunity

Useful information. A clearer path to your business.

A website can look good and still leave important questions unanswered. We build content around what your customers need to understand, supported by sensible search foundations — not repeated keywords or pages created just to fill space.

Explore the website work

Homepage of the Macphersons & Sons website
Macphersons & Sons
CORE Landscape Products homepage, headline "Built for the trade, by the trade."
CORE Landscape Products

What we can build together

The detail makes the difference.

01

Search & content planning

Identify relevant queries, buyer questions and gaps in your existing pages to prioritise useful work.

02

Service & location content

Clear service pages and genuinely relevant area content, based on where you operate and what you actually offer.

03

Expert articles & buying guides

Turn your team's knowledge into helpful explanations, comparisons and answers reviewed for accuracy.

04

On-site search foundations

Page titles, descriptions, internal links and indexability checks, with measurement arrangements agreed upfront.

A possible project

A specialist business with recurring customer questions

An installation guide, service explanation or genuine project story could answer questions that currently take repeated phone calls. Content is built from the business's expertise and updated when facts change.

  1. 01

    Gather real questions

  2. 02

    Prioritise topics

  3. 03

    Publish useful answers

  4. 04

    Review what gets found

How we work

A clear scope. A considered process.

Rankings and traffic cannot be guaranteed. Location pages must reflect real service coverage. Analytics, account access and any ongoing content programme are agreed separately.

  1. 01

    Review the current site, audience and available search data.

  2. 02

    Agree topics and a realistic publishing plan.

  3. 03

    Develop and review content with your subject experts.

  4. 04

    Publish, connect related pages and review progress over time.

Before we start

Can you guarantee first place on Google?
No. Search results depend on many factors outside our control. We focus on useful content, sound foundations and measurable work.
Do we need to write everything ourselves?
No. We can develop content from interviews, notes and source material, with your review before publication.
All services Conversion optimisation

Let's talk about your business

Ready to explore search & content?

Tell us what needs to change. We'll help shape the scope and provide a clear proposal before work begins.

Start a project