CORE Landscape Products.
A trade-first product website for a family-run maker of gravel, edging and ground-reinforcement systems.
The business
CORE Landscape Products is a second-generation family business with roots in landscaping going back to the 1980s. Before they designed and supplied products, the family was on site doing the work, and that experience shapes the range they make today: gravel stabilisation, steel and aluminium edging, grass reinforcement and tree root protection.
The brief
Present a wide technical product range in a way that works for two audiences at once: contractors who know exactly what they need, and homeowners who are planning a project and need guidance. The site had to carry the company line, "Built for the trade, by the trade", with real conviction.
01Products
Product pages that help people choose
CORE DRIVE's page walks buyers through each grid, its depth and best use, then offers a short selector that suggests a grid and colour with a personalised PDF guide, plus calculators for sheets and aggregate.
- Grid comparison by depth and traffic
- Product selector with personalised PDF
- Sheet and aggregate calculators
02Case studies
Forty-nine real projects, easy to search
A searchable library of installations, from driveways to RHS Malvern and Chester Zoo, filterable by application such as car parks, cycleways or tree root protection.
- Search by place, project or company
- Filter by nine application types
- Products used listed on every project
03Knowledge Centre
Answers for every stage of a project
One place for specifications, installation guides, videos and product selectors, with a search bar and quick routes for finding a guide, seeing how it's done or choosing a product.
- Search across all resources
- Guides, videos, selectors and CPD
- Popular topics one click away
04Downloads
Every document, findable
Brochures, data sheets and installation guides in one filterable library, searchable by product range and document type.
- Filter by product range and document type
- Search by product name
- Preview covers before downloading
What we delivered
Everything the site does, at a glance.
- Product selector with personalised PDF guide
- Built-in sheet and aggregate calculators
- Searchable library of 49 case studies
- Filter projects by application
- Knowledge Centre with search
- Filterable downloads library
- Trade account and Buy Near Me routes
- Full range across every product family
Design approach
A bold, confident look built around the CORE wordmark, dark slate panels and a single orange accent. Big uppercase headlines with a hand-drawn underline give the brand a workmanlike energy, while each product family — CORE DRIVE, PATH, EDGE, PRO EDGE, GRASS, TRP and DATUM EDGE — gets its own branded treatment, brought together in a striking honeycomb grid on the homepage.
Functionality
Clear routes in from the first screen: explore products, find a local stockist through Buy Near Me, or plan a project with guides and practical tools in the Knowledge Centre. Featured product panels, a dedicated trade area, case studies, a downloadable brochure and live independent customer reviews sit alongside an online shop.
Next project
Raede
Home fitness
View project